John Crocker has spent over 25 years in the textile quality control industry, with experience in
manufacturing, testing, technical sales, and standards development. As SDL Atlas Business
Development Manager, John is responsible for working with customer relationships, standards
development, laboratory installations, promotion of testing requirements, as well as installation
and training of new customers. Prior to his promotion to Business Development manager, John
was responsible for managing the agents and business in the US and Canada, as well as aiding
with promotions around the world, a position he held since joining SDL Atlas in 2004.
John is an active member of several standards development organizations including AATCC;
where he has served on the Board of Directors since 2014, currently as President 2023-2024,
and served on a number of Research Committees, ASTM; where he chaired D13 Textiles from
2018-2022, and ISO; where he acts as Head of the United States delegation and Technical
Expert for the US TAG to TC 38. Prior to joining SDL Atlas, John worked as the Lab
Manager/Quality Assurance Manager / ISO Management representative for the Glen Raven Knit
Fabrics Group. He has a Bachelor’s of Science in Industrial Engineering from North Carolina
State University.